Optimise Description

The description feature in GMB is a valuable tool for local businesses to attract the right audience.

An effective business description needs to contain your target keyword and your city at the beginning of your description and followed by a clear statement of what products or services you offer and why customers should choose you. A well-optimized GMB profile boosts your chances of appearing in the map pack, a prominent section in search results for local businesses.

For example, start your description with "Coffee Shop in New York..." to immediately capture attention.

SEO Copilot also helps you to optimize your google my business description.

It is important to have a clear description (that mentions your key services) so that your Google My Business profile shows up for the right keywords.

You can click on Generate Description to generate a Google My Business profile based on the template which you can see on the screen.

You can always edit the description. Once you're satisfied, you can click on Update Description. It takes around 1 day for Google to update the Google My Business Description and you will be able to see your description on the right-hand side on search result.

You can read our guide on 'how to write a good business description for google my business profile' here:

Business Description for Google My Business with Examples, Updated: 2024The SEO Copilot Pte. Ltd.